By Melanie Jordan
Question:
I've always wondered why infopreneurs will give away some of their information products and services for free and not charge for everything they create?
Answer:
An infopreneur can create all kinds of content, and, yes, some are developed as freebies that are used to induce people to take an action, rather than having a cost associated with them. But there's definitely a method to this perceived madness.
Here are three great ways to use an information product as a freebie:
1. To get someone to raise their hand and say OK, I like your stuff, you can have my e-mail address in exchange for this "bribe". People generally don't join your opt-in list without some incentive. You need to address the fundamental question your prospect will have of "what's in it for me?"
2. To get someone to eventually buy from you (hopefully sooner rather than later), because they got a peek into the knowledge you have through your free offerings, believe you are the "real deal" and that your paid products will give them the full knowledge they seek.
3. To get someone to buy a more comprehensive product or service from you than they might have otherwise because the free content you've already given them (a.k.a. "bonus") is something they decide they really want to have.
Of course, you will create plenty of content that is available for purchase, and eventually more than make up for the fact that you gave away a sample of your work. So don't sweat the giveaways, they're an essential part of your internet marketing.
And now I'd like to invite you to check out my What You Know Is Worth More Than You Know Podcast that teaches you how to make the maximum possible money from what you know, working legitimately from home as an infopreneur. You can get free, immediate access to all the episodes by going to http://Podcast.SunLoverPublishing.com.
Copyright 2009 SunLoverPublishing LLC
Labels: Business, Information, Product, Tips
